Critical incident

Bloomreach: Bloomreach Engagement - UK region unavailable

Affected: ENG, UK1, UK2

Current status of Bloomreach: Operational — live Bloomreach status

Timeline

1. Oct 20, 2026, 07:03 UTC
   investigating
   We are investigating a full service disruption affecting Bloomreach Engagement in the UK region. Customers hosted in this region may be unable to access the application, APIs, or related services. Our team is working to restore service and will provide updates as soon as more information is available.
2. Oct 20, 2026, 07:11 UTC
   investigating
   We are investigating a full service disruption affecting Bloomreach Engagement in the UK region. Customers hosted in this region may be unable to access the application, APIs, or related services. Our team is working to restore service and will provide updates as soon as more information is available.
3. Oct 20, 2026, 07:12 UTC
   investigating
   We are continuing to investigate this issue.
4. Oct 20, 2026, 09:27 UTC
   investigating
   Access to uk.login.bloomreach.com has been restored. Customers in the UK region should be able to sign in to Bloomreach Engagement again. We continue to work on the remaining service recovery and will share further updates
5. Oct 20, 2026, 13:05 UTC
   investigating
   Our cloud provider has resolved the underlying incident in the London (europe-west2) region. Bloomreach Engagement UK services are recovering. Components are gradually returning to normal, and accumulated backlogs are being processed. Some residual delays or incomplete catch-up may persist as recovery continues. We will provide further updates as the situation stabilizes.
6. Oct 20, 2026, 16:04 UTC
   identified
   Access to Bloomreach Engagement in the UK region remains available. Tracking ingest has been restored for most customers, and we continue to clear the remaining processing backlogs. Data imports are still unavailable while we finish restoring that capability. A smaller number of customers may still see delayed event processing; we are prioritizing that recovery. We will provide further updates as these remaining items are resolved
7. Oct 20, 2026, 16:50 UTC
   identified
   Data imports have been restored for Bloomreach Engagement customers in the UK region. Platform access and tracking continue to operate, and we are still clearing remaining processing backlogs from the earlier disruption. Some residual delays may persist as catch-up completes. We will provide further updates as the situation stabilizes.
8. Oct 20, 2026, 19:50 UTC
   resolved
   Bloomreach Engagement in the UK region has been restored following the earlier cloud provider disruption. Platform access, tracking, and data imports are operating normally again, and primary event processing has returned to real-time. We apologize for any inconvenience during the outage and for any concern caused by earlier updates that referred to residual processing delays after core tracking had already recovered. Thank you for your patience. This incident is resolved.

Updates as published by Bloomreach (original).