Major incident

Bloomreach: Bloomreach Engagement - Application access disruption, login is unavailable

Affected: C7S, CA1, CIN, CIS, ENG, EU1, EU2, EU3, EXP, UK1, UK2, US1, US2, US3

Current status of Bloomreach: Operational — live Bloomreach status

Timeline

1. Oct 30, 2026, 14:00 UTC
   investigating
   We are investigating reports of users being unable to access the application interface between 13:20 - 13:55 UTC
2. Oct 30, 2026, 14:05 UTC
   monitoring
   A fix has been implemented and we are monitoring the situation
3. Oct 30, 2026, 14:39 UTC
   resolved
   This incident has been resolved. The issue affected the application's accessibility. Other components were not affected and stayed fully operation throught the login outage.

Updates as published by Bloomreach (original).