Critical incident

Optimove Service: Meta Platforms (Facebook ) - Service Disruption

Affected: Facebook

Current status of Optimove Service: Operational — live Optimove Service status

Timeline

1. Jul 19, 2026, 09:12 UTC
   monitoring
   What's happening Meta (Facebook) is experiencing a service disruption. Because campaign delivery to this channels depends on Meta's APIs, some Optimove campaigns targeting Meta audiences are affected. How this may affect you - Campaigns sending to Meta may fail - Audience syncs to Meta Custom Audiences may stall or error out - Delivery reports and channel metrics for Meta may be delayed or incomplete Important: This is a Meta-side outage, not an Optimove platform issue. Campaigns on all other channels (email, SMS, push, web, and other integrations) are unaffected and running normally. What we're doing Monitoring Meta's status. We will confirm here when Meta service is restored and Meta-channel execution is back to normal.
2. Jul 19, 2026, 11:50 UTC
   resolved
   Meta services have recovered and campaign delivery to Facebook has resumed.

Updates as published by Optimove Service (original).