Major incident

Buffer: Issue Publishing Video Posts to Instagram and Threads

Jul 19, 2026, 09:06 UTC
started
10:01 UTC
resolved
56 min
duration

Current status of Buffer: Operational — live Buffer status

Timeline

  1. Jul 19, 2026, 09:06 UTC
    identified
    We’re currently experiencing an issue publishing video posts to Instagram and Threads due to a problem with Meta’s API. Posts with images or no media should continue to publish as normal. We’re working to resolve this as quickly as possible and will continue to share updates here. We sincerely apologise for the disruption.
  2. Jul 19, 2026, 09:54 UTC
    monitoring
    Meta has implemented a fix, and video posts to Instagram and Threads appear to be publishing normally again through Buffer. If any of your posts failed, please click **_Retry Now_** in the queue and they should publish successfully. We’re continuing to monitor the situation to confirm the issue is fully resolved.
  3. Jul 19, 2026, 10:01 UTC
    resolved
    This issue has now been fully resolved, and video posts to Instagram and Threads are publishing normally again. Any failed posts can be retried from the queue. Once again, we sincerely apologise for the disruption.

Updates as published by Buffer.

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