Major incident

Optimove Service: US | Batch Update Process - Delay in Campaign execution

Affected: Batch Data Process, Track & Trigger

Current status of Optimove Service: Operational — live Optimove Service status

Timeline

1. Jul 4, 2026, 12:15 UTC
   investigating
   We are currently experiencing errors leading to delays in campaign execution. As a result, some campaigns may remain in a “Not Run” status. This typically occurs when the Batch Data Update is delayed and campaign execution starts later than scheduled, causing some campaigns to miss their designated run time. What We’re Doing: Our engineering team is actively investigating the root cause and working to restore normal execution as quickly as possible. Recovery Options: Manual Run: For high-priority campaigns, you can run them manually via the Run Now feature in Mission Control. Hover over the relevant campaign or use the three-dot menu to access the option. https://academy.optimove.com/hc/en-us/articles/8649444827549-Using-Run-Now-Capability Force Run: If your instance has Force Run enabled, campaigns will still be delivered as part of the batch process if this incident is resolved within the grace period. https://academy.optimove.com/hc/en-us/articles/10701094593565-Using-Force-Run. To enable Force Run, please reach out to your Customer Success Manager. Next Update: We will provide an update within 1–2 hours, or sooner if new information becomes available
2. Jul 4, 2026, 12:16 UTC
   investigating
   We are continuing to investigate this issue.
3. Jul 4, 2026, 13:58 UTC
   monitoring
   A fix has been implemented and we are monitoring the results.
4. Jul 4, 2026, 18:36 UTC
   monitoring
   We are continuing to monitor for any further issues.
5. Jul 4, 2026, 18:43 UTC
   resolved
   This incident has been resolved.

Updates as published by Optimove Service (original).