Major incident
Permutive: Reduced volumes in Insights
Apr 7, 2026, 14:30 UTC
started
15:41 UTC
resolved April 8, 2026
25 h 11 min
duration
Affected: Permutive Analytics
Current status of Permutive: Operational — live Permutive status
Timeline
- Apr 7, 2026, 14:30 UTCinvestigatingWe are aware of an issue affecting audience volume data displayed in Insights dashboards. Some customers may notice reduced audience sizes for cohorts since 4 April. Underlying data collection is unaffected and no data has been lost. The issue is limited to how volumes are reflected in the dashboard. Our engineering team is actively working on a fix and we expect to recover the affected data. We will provide a further update as soon as we have more information.
- Apr 7, 2026, 16:23 UTCidentifiedWe have identified a contributing cause and recovery is underway. Data in Audience Insights and Campaign Insights has been restored. Plans data repair is still in progress.
- Apr 8, 2026, 15:41 UTCresolvedThis incident has been resolved.
Updates as published by Permutive (original).
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More Permutive incidents
- September 21, 2026 Delayed data in Insights, Live Audience Stats and Plans
- September 1, 2026 Permutive API outage