Major incident

Permutive: Reduced volumes in Insights

Apr 7, 2026, 14:30 UTC
started
15:41 UTC
resolved April 8, 2026
25 h 11 min
duration

Affected: Permutive Analytics

Current status of Permutive: Operational — live Permutive status

Timeline

  1. Apr 7, 2026, 14:30 UTC
    investigating
    We are aware of an issue affecting audience volume data displayed in Insights dashboards. Some customers may notice reduced audience sizes for cohorts since 4 April. Underlying data collection is unaffected and no data has been lost. The issue is limited to how volumes are reflected in the dashboard. Our engineering team is actively working on a fix and we expect to recover the affected data. We will provide a further update as soon as we have more information.
  2. Apr 7, 2026, 16:23 UTC
    identified
    We have identified a contributing cause and recovery is underway. Data in Audience Insights and Campaign Insights has been restored. Plans data repair is still in progress.
  3. Apr 8, 2026, 15:41 UTC
    resolved
    This incident has been resolved.

Updates as published by Permutive (original).

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