Major incident

Permutive: Delayed data in Insights, Live Audience Stats and Plans

Affected: Permutive Analytics

Current status of Permutive: Operational — live Permutive status

Timeline

1. Sep 21, 2026, 09:59 UTC
   identified
   Since 19 September 2026, the data shown in Insights (Audience & Campaign), Live Audience Stats and Plans has been delayed. Reporting in these products currently stops at 19 September and does not yet include the most recent days. The delay is caused by an issue with a cloud service we rely on to process reporting data. Our engineering team is working with the provider to resolve it. No data has been lost. Your events continue to be collected as normal, and the missing days will appear automatically once processing resumes. Audience targeting, activation and all other Permutive features are unaffected. We will post a further update as soon as possible. We apologise for the inconvenience.
2. Sep 21, 2026, 15:18 UTC
   monitoring
   The underlying issue has been resolved, and data ingestion has resumed. We are now loading the delayed data from 19 September onwards, and it will progressively appear in Insights, Live Audience Stats and Plans as it is processed. No data has been lost. We will continue monitoring and post a further update once reporting is fully up to date.
3. Sep 22, 2026, 12:52 UTC
   monitoring
   Recovery is nearly complete. The majority of the delayed data from 19 September onwards is now visible in Insights, Live Audience Stats and Plans, and the final portion is being loaded. Some customers may still see a small gap for the most recent days until this finishes. No data has been lost. We will post a final update once we have confirmed that reporting is fully up to date for all customers.
4. Sep 22, 2026, 19:57 UTC
   resolved
   This incident has been fully resolved. All delayed data from 19 September onwards has been loaded, and reporting in Insights, Live Audience Stats and Plans is now up to date. No data was lost during this period. The delay was caused by a change to a cloud service we use to process reporting data. We have since changed how our pipelines use that service so that this type of change can no longer disrupt processing. Thank you for your patience.

Updates as published by Permutive (original).