Critical incident

LiveIntent: Ad Serving Outage

Jun 25, 2026, 12:02 UTC
started
22:28 UTC
resolved
10 h 26 min
duration

Affected: LiveTag: Exchange, LiveTag: Direct Sold and House

Current status of LiveIntent: Operational — live LiveIntent status

Timeline

  1. Jun 25, 2026, 12:02 UTC
    investigating
    We’re currently experiencing a service outage affecting ad serving. Our teams have identified the issue and are working to resolve this as quickly as possible. We will provide updates as we learn more.
  2. Jun 25, 2026, 13:15 UTC
    monitoring
    A fix has been applied and we are monitoring the resolution. We will update this incident to resolved after 2PM ET, once we are confident in the resolution of this incident. For the majority of our customers, ad serving functionality should be restored.
  3. Jun 25, 2026, 19:09 UTC
    monitoring
    We are continuing to monitor the issue. Some improvements have been made, but services have not yet fully returned to normal. We will provide updates as we learn more.
  4. Jun 25, 2026, 22:28 UTC
    resolved
    Our engineering and operations teams have completed all remediation steps and services have returned to normal. We continue to monitor for any remaining issues, but ad serving and related functionality are fully operational. Please note that there may still be sporadic delays or service interruptions for a small number of users; these should resolve over the next several hours. Thank you for your patience as we worked to restore all services.

Updates as published by LiveIntent (original).

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